It was with a startling realization that I noticed an article recently on “How to Submit Your Site” — and remembered that in all the ten years I’ve had web sites (and now I’m heading into more than a dozen of them this year) I have yet to formally submit a single one to any of the search engines.  Wow.  And, last time I looked, I had a decent Alexa page rank for the most active ones 🙂

Do you really need to work that hard to reach your goals?

The point I want to make is that you CAN succeed, even if you don’t cross every T or dot every single I.  You do NOT have to base your success on what the “guru’s” tell you.  The bottom line, as far as I can tell, is simple:

  1. Find out what people in your target market want — and are willing to pay for.  (That last part is critical, by the way. . . )
  2. Make a product that solves a specific problem they want solved.  (See point #1.)
  3. Find out how to reach them.
  4. Tell them what you have, how they can get it, and ask for the action you want them to take.

Rinse and repeat.

You will notice that nothing in those 4 steps has anything to do with SEO, social media, article writing, or any technical stuff.  I think it does help if you use a WordPress platform, because so many useful features are built into it.  And doing the extra steps won’t hurt. But honestly, if you take the above 4 steps I don’t see how you can go wrong.

In fact, you can even skip the part about creating a product, if you aren’t ready to do that.  Just go to your favorite search engine (or two) and enter the product category (or problem that needs solving) + the word “affiliate” or “associate”.  You should quickly discover multiple products that you can sell as an affiliate, that will come close to meeting your target market’s needs.  Then, do the other 3 steps and you can get going.

You can always come back later and make that awesome product you have in the back of your mind.  And, if for any reason, you need some help with that? Here are a couple of great options for you.  (And no, I am not an affiliate for either of them — I just love them and know they can boost you on your way to creating a product that your target market will LOVE.)

Customer Love

Action Studio

Customer Love is just starting right now; you may have to wait a while to get into the next Action Studio.

Let me know what you think, and what your own experience has been with the success of your web site.  Do you REALLY need all the bells and whistles they try to sell you?  I wonder. . .